“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” ~ Thomas Husson, VP of Forrester Research
Do we need mobile apps when we have the website? The importance of mobile phones in our everyday life and activities is undeniably unending. In this age of mobility, it is not only difficult but almost impossible to live without smartphones. The reason behind this is the mobile apps have made human life so simple. These apps are changing the way we live our everyday lives and it impacts the way in which customers are interacting with the businesses.
There are many reasons why businesses should have mobile apps:
1. Increase Customer Engagement 💹
Mobile apps are a great strategy to keep your existing customers engaged, and offer unique features that are more engaging as compared to the web application.
Business Mobile App offers more convenient ways to browse, select, shop, and access additional information right away in one place. Moreover, you can send gentle reminders to pull back customers back to your business.
2. Increase Sales, Boost Profits 📊
With promotions, discounts, and bonus push notifications you can drive customers to purchase from you. You can directly contact one-on-one with all the devices having your app installed. For example, an outlet can offer a special offer to nearby customers by using geolocation technologies.
Push notifications help entrepreneurs to send users an alert regarding the latest product launch, event, discounts, booking, newsfeed, or related thing.
One of the mere advantages is the swift payment system, the popularity of online payments has increased significantly.
3. Helpful Analytics 🔍
You can track what services/products are liked by customers of various location/gender/age groups/ and more. Ultimately you can start providing more attention towards the highest searched/selling services/products and can channelize your efforts in the right direction. With insights, you can see what amount of time is spent on a particular page, can check why any of your pages are not converting the audience, and lots more.
Along with this, there are several other advantages of having a mobile application which is the strong reason behind major business communities using the latest technological advances in their business applications; and the pandemic has further accelerated this process.
Mobile applications are beneficial for almost every sector. Let’s discuss some of them in detail:
- Health Care
Health Care being one of the most demanding sectors of the year 2021 has mobile applications for businesses ranging from local clinics to giant hospitals.
By having an application, all the data regarding the customer can be managed using an application.
The customer can register themselves, book an appointment, get consulted, book tests, get reports, and all of this can be managed at one single application. The patient’s history can be stored which helps the patient as well as the doctor for future reference.
- Retail Applications
In today’s internet-savvy and smartphone-savvy generation, users prefer to use mobile apps over mobile browsers. An application becomes handy as the user is not required to enter the login details every time, and with the advancement of AI, the app pushes the products which the customer is more likely to order.
The retail industry is growing at a faster pace and having an application is surely an important factor in this cutting-edge competitive industry. Mobile App Developers can build applications for businesses ranging from Local Store to H&M/Walmart.
Since the launch of the Starbucks app in 2015, the application has become a standard-bearer when it comes to mobile ordering and payments. Customers can order online and pay using the Starbucks app and skip the line. The initial goal was to boost speed and convenience. Later the company introduced several engaging programs of which the Starbucks Rewards program is widely known globally.
“The Starbucks Reward Loyalty Program has a staggering 16 million active members (as of March 2019), with 11% growth of their user base in Q2 2018. Starbucks attributes 40% of its total sales to the Rewards Program and has seen same store sales rise by 7%” -Harvard Researcher
Downside of not having a Mobile Application:Absence of a proper application seems to be a huge setback for blooming and even for an established business. By not having an application, you will be automatically losing the opportunity to gain new users as well as let go of potential customers.
- Missing the opportunity to reach wider audiences.
- 70% of your competitors will have a huge advantage over you.
- Missing the chance to be open for 24 hours a day, 7 days a week.